Generation is a Pakistani clothing brand that was founded by Saad Raja in 1983. The brand is known for its unique designs that blend traditional and contemporary elements to create a distinct aesthetic. Generation’s products include ready-to-wear clothing, formal wear, and accessories for women.
The brand’s philosophy is centered around celebrating individuality and self-expression, and it aims to empower women through its clothing. Generation’s designs are inspired by a range of cultural influences, including Pakistani truck art, tribal patterns, and vintage textiles.
In addition to its clothing, Generation is also known for its commitment to sustainability and ethical practices. The brand uses natural and organic materials in its products and works with local artisans and craftsmen to create its designs. Generation also operates a women’s empowerment program called “Generation’s School of Skills,” which provides vocational training to women in underprivileged communities.
The generation has a strong online and offline presence, with its products being sold in multiple cities across Pakistan as well as internationally. The brand’s designs have been well-received by customers and fashion critics alike, and Generation has won multiple awards for its contributions to the fashion industry in Pakistan. Overall, Generation is a prominent and respected name in the Pakistani fashion industry, known for its unique designs and commitment to sustainability and women’s empowerment
