Industry: FMCG
Location: Karachi
Products/Services: Personal Care, Food, Home Care
Introduction:
Unilever Pakistan Limited is a subsidiary of Unilever, a global consumer goods company headquartered in London and Rotterdam. Established in Pakistan in 1948, Unilever Pakistan has become one of the country’s largest and most recognized companies, providing a wide range of products in categories such as food and beverages, home care, and personal care. The company operates with a strong commitment to sustainability, social responsibility, and innovation, serving millions of consumers across the country.
Product Range:
Unilever Pakistan offers a diverse portfolio of products, catering to various consumer needs across multiple categories:
- Personal Care:
- Skin Care: Brands like Dove, Fair & Lovely, and Lux, offering a range of creams, soaps, and body washes.
- Hair Care: Products under brands such as Sunsilk, Clear, and TRESemmé, providing solutions for different hair types and concerns.
- Deodorants: Including brands like Rexona and Axe.
- Home Care:
- Laundry Products: Brands like Surf Excel and Rin, offering laundry detergents in various forms (powder, liquid, and bars).
- Household Cleaners: Including products like Cif and Domex for cleaning surfaces and disinfecting.
- Food and Beverages:
- Cooking Ingredients: Brands such as Knorr (soup and seasoning products) and Maggi (instant noodles and sauces).
- Ice Cream: Brands like Walls, offering a variety of ice cream products and frozen desserts.
- Beverages: Including Lipton (tea) and various health drinks.
- Beauty and Wellness:
- Products that promote health and wellness, including health supplements and beauty products that cater to consumers’ needs.
Mission and Values:
Unilever Pakistan is driven by its commitment to making sustainable living commonplace while providing high-quality products to consumers.
- Mission: “To make sustainable living commonplace, helping consumers feel good, look good, and get more out of life.”
- Core Values:
- Sustainability: Focus on reducing environmental impact and promoting sustainable sourcing and production practices.
- Innovation: Continuous improvement and innovation in product offerings to meet evolving consumer needs.
- Diversity and Inclusion: Commitment to promoting diversity and creating an inclusive workplace and community.
- Consumer-Centric: Prioritizing consumer needs and preferences in product development and marketing strategies.
- Social Responsibility: Engaging in initiatives that support community development, health, and education.
Innovative Recipes:
Unilever Pakistan’s “innovative recipes” highlight its approach to product development, focusing on health, nutrition, and sustainability. This includes:
- Healthier Product Formulations: Reformulating products to reduce sugar, salt, and fat while enhancing nutritional value.
- Sustainable Sourcing: Engaging in responsible sourcing of raw materials and supporting local farmers through sustainable agriculture initiatives.
- Eco-Friendly Packaging: Working towards reducing plastic waste by developing recyclable and biodegradable packaging solutions.
Online Shopping:
Unilever Pakistan products are widely available through various online and offline retail channels. While Unilever does not operate a dedicated online store, consumers can purchase their products through popular e-commerce platforms and grocery delivery services like Daraz, GrocerApp, and others.
Connect with Us:
Unilever Pakistan provides several channels for customers and stakeholders to connect:
- Website: www.unilever.pk
- Customer Support: Consumers can reach out for inquiries or feedback through contact forms available on their website.
- Social Media: Unilever Pakistan is active on platforms such as Facebook, Instagram, LinkedIn, and Twitter, where they share updates about products, sustainability initiatives, and community engagement activities.
- Corporate Office: Unilever Pakistan’s headquarters is located at:
- Unilever Pakistan Limited, 2nd Floor, 7B, 7th Avenue, B-Block, Islamabad, Pakistan.
