Entrepreneurs Of Pakistan

Engro Foods

Industry: Dairy & Beverages
Location: Karachi
Products/Services: Milk, Juices, Dairy Products

Introduction:

Engro Foods Limited, now part of FrieslandCampina Engro Pakistan, is one of Pakistan’s leading food and dairy companies. Founded in 2005 as a subsidiary of Engro Corporation, the company quickly became a dominant player in the country’s dairy and beverages sector. Engro Foods’ mission is to provide high-quality, safe, and nutritious food products that improve the everyday lives of Pakistanis. In 2016, Engro Foods entered into a strategic partnership with FrieslandCampina, a Dutch multinational dairy cooperative, to further enhance its capabilities and product offerings.

Product Range:

Engro Foods offers a wide range of dairy and beverage products, many of which have become household names in Pakistan:

  • Dairy Products:
    • Olper’s Milk: A leading UHT (ultra-heat treated) milk brand in Pakistan, offering high-quality and safe milk for daily consumption.
    • Olper’s Cream: A rich dairy cream used for cooking, baking, and enhancing the flavor of desserts.
    • Omore Ice Cream: Engro’s popular ice cream brand, offering a wide variety of flavors and products, from cones to cups and family-sized packs.
    • Tarang: A tea-whitening product that provides a creamy texture and rich taste, specifically designed for tea preparation.
    • Dairy Omung: A dairy drink targeted toward the mass market, offering an affordable milk alternative.
  • Beverages:
    • Olper’s Lassi: A traditional, refreshing yogurt-based drink available in plain and flavored varieties.
    • Omung Lassi: A packaged version of traditional lassi, catering to consumers who prefer ready-to-drink options.
  • Powdered Milk:
    • Omoré Flavored Milk: A fun, flavored milk product targeted at children, providing essential nutrients in a delicious and convenient form.

Mission and Values:

Engro Foods is committed to providing nutritious and high-quality food products while maintaining ethical and responsible business practices.

  • Mission: “To elevate consumer delight worldwide by continuously developing and marketing innovative, superior quality, safe, and convenient dairy and food products.”
  • Core Values:
    • Quality: Maintaining the highest standards of food safety and quality in every product.
    • Integrity: Conducting business in an ethical and transparent manner.
    • Customer Focus: Ensuring customer satisfaction and meeting the evolving needs of consumers.
    • Sustainability: Commitment to sustainable practices that benefit the environment and society, including responsible sourcing and eco-friendly manufacturing.
    • Innovation: Continuous innovation in product development and processes to provide better value to consumers.

Innovative Recipes:

Engro Foods’ innovation is reflected in its product development, marketing strategies, and sustainability initiatives:

  • Product Innovation: Engro Foods constantly develops new products and flavors to cater to changing consumer preferences, such as low-fat, flavored milk, and fortified dairy products.
  • Sustainability Practices: With the FrieslandCampina partnership, Engro Foods has increased its focus on sustainable dairy farming, promoting practices that support environmental preservation and animal welfare.
  • Quality Assurance: Engro Foods employs rigorous quality control processes to ensure that all products meet international food safety standards, thus providing consumers with safe and nutritious food.

Online Shopping:

Although Engro Foods products are widely available in supermarkets and grocery stores across Pakistan, the company does not offer direct online shopping. However, consumers can purchase Engro Foods products through online grocery delivery services and e-commerce platforms.

Connect with Us:

Engro Foods offers several channels for consumers, partners, and stakeholders to connect:

  • Customer Support: Engro Foods provides dedicated customer support through email and phone for product inquiries and complaints.
  • Social Media: Engro Foods engages with its audience on platforms such as Facebook, Twitter, and Instagram, where they share product updates, promotions, and health tips.
  • Corporate Office: The headquarters of Engro Foods is located at:
    • Engro Foods Limited, 17th Floor, The Harbour Front, Dolmen City, HC-3, Block 4, Clifton, Karachi, Pakistan.

Website:

For more information about Engro Foods and its products: