Entrepreneurs Of Pakistan

Pak Elektron Limited (PEL)

Introduction

Pak Elektron Limited (PEL) is a leading manufacturer of home appliances, power generation equipment, and electrical products in Pakistan. Established in 1956, PEL has built a strong reputation for producing reliable and innovative electrical appliances. The company is part of the Lahore-based Lahore Engineering Group and is known for its wide range of consumer electronics, including refrigerators, air conditioners, fans, and generators, along with industrial equipment such as transformers and power plants.


Product Range

PEL offers a diverse range of products catering to both the consumer and industrial sectors:

  1. Home Appliances:
    • Refrigerators & Freezers: PEL produces a variety of refrigerators and freezers in different sizes and designs, offering energy-efficient solutions for households.
    • Air Conditioners: The company manufactures both split and window air conditioners, featuring advanced cooling technology and energy-saving options.
    • Washing Machines: PEL offers automatic and semi-automatic washing machines for efficient laundry solutions.
    • Water Coolers: PEL manufactures water coolers and dispensers, providing hygienic drinking water solutions.
    • Electric Fans: The company produces a range of ceiling fans, pedestal fans, and table fans that are energy-efficient and reliable.
    • Microwave Ovens: PEL offers microwave ovens with modern features for convenient cooking solutions.
    • Room Heaters: These appliances offer effective and energy-efficient heating solutions for homes during the winter season.
  2. Power Generation & Electrical Equipment:
    • Generators: PEL manufactures diesel and gas-powered generators for residential, commercial, and industrial use.
    • Transformers: The company produces electrical transformers for power distribution, catering to the energy sector’s needs.
    • Inverters and UPS Systems: PEL offers backup power solutions, including inverters and uninterruptible power supplies (UPS) for households and businesses.
    • Switchgear & Circuit Breakers: The company provides electrical components like switchgear, fuses, and circuit breakers for industrial applications.
  3. Industrial Solutions:
    • PEL also offers industrial solutions like control panels, automation systems, and electrical components that are used in large-scale power plants and manufacturing processes.

Mission and Values

Mission: PEL’s mission is to enhance the quality of life by providing innovative, reliable, and energy-efficient electrical products that meet the diverse needs of consumers and businesses while ensuring sustainable growth.

Core Values:

  1. Innovation: PEL focuses on constant product innovation, incorporating the latest technologies into its appliances and systems.
  2. Quality: Ensuring the highest quality standards in manufacturing to guarantee the longevity and performance of its products.
  3. Customer-Centric Approach: The company strives to meet the needs of its customers by delivering reliable and effective solutions.
  4. Sustainability: PEL is committed to energy conservation and eco-friendly practices in manufacturing.
  5. Excellence: The company adheres to the highest standards in product development, design, and after-sales service.

Innovative Features

  1. Energy Efficiency: PEL is dedicated to producing energy-efficient products that help consumers save on electricity bills and reduce their environmental impact.
  2. Advanced Technology: Many of PEL’s products, such as air conditioners and refrigerators, incorporate smart technologies like inverter compressors, which adjust power consumption according to need.
  3. Sustainability Initiatives: PEL integrates eco-friendly components and sustainable practices in its manufacturing process, focusing on reducing waste and carbon emissions.
  4. After-Sales Services: PEL has a strong network of authorized service centers across Pakistan, ensuring timely and efficient after-sales service.

Corporate Social Responsibility (CSR)

PEL is committed to contributing to society through various CSR activities:

  1. Environmental Protection: The company implements initiatives to reduce its environmental footprint, focusing on energy conservation, waste management, and the use of eco-friendly materials.
  2. Community Welfare: PEL supports local communities through various charitable activities, including donations to healthcare, education, and disaster relief efforts.
  3. Employee Welfare: PEL invests in the welfare and development of its employees, providing them with a safe working environment, training, and growth opportunities.

Online Presence

PEL maintains a strong digital presence for customer engagement and support:

  • Website: www.pel.com.pk for detailed information on products, services, and corporate updates.
  • Social Media: PEL is active on platforms like Facebook, Instagram, and LinkedIn, where it shares product information, promotions, and company news.
  • Online Customer Support: Customers can find product manuals, FAQs, and contact support options through the website for quick assistance.

Connect with Us

For further inquiries or information:

  • Head Office: Pak Elektron Limited, Lahore, Pakistan.
  • Contact Number: +92-42-111-126-126
  • Email: info@pel.com.pk
  • Social Media: Active on Facebook, Instagram, and LinkedIn for product updates, customer engagement, and support.