Industry: Electronics
Location: Lahore
Products/Services: Home Appliances, Electrical Products
Introduction:
Pak Elektron Limited (PEL) is one of Pakistan’s largest manufacturers of electrical equipment and home appliances. Established in 1956 in collaboration with AEG of Germany, PEL has played a pivotal role in the country’s industrialization. Over the decades, PEL has become synonymous with high-quality electrical products and appliances, catering to both residential and industrial needs. The company is involved in two key segments: Power Division (energy and electrical equipment) and Appliances Division (home appliances). Headquartered in Lahore, Pakistan, PEL has built a reputation for innovation, reliability, and customer satisfaction.
Product Range:
PEL has an extensive product range designed to serve both the industrial and consumer markets:
- Power Division:
- Transformers: Distribution and power transformers for various industrial and utility applications.
- Switchgear: Medium and low-voltage switchgear products that ensure the safe distribution of electrical energy.
- Energy Meters: Accurate and reliable energy metering solutions for electricity consumption monitoring.
- Shunt Capacitors: For power factor improvement, helping industries and utilities achieve energy efficiency.
- Power Systems: PEL provides complete power solutions, including generators and energy management systems.
- Appliances Division:
- Refrigerators: Energy-efficient refrigerators, known for their durability, advanced cooling technology, and modern designs.
- Air Conditioners: A range of split and inverter air conditioners designed for energy efficiency and performance.
- Deep Freezers: High-capacity deep freezers for residential and commercial use.
- Microwave Ovens: Innovative and user-friendly microwaves for convenient cooking.
- Water Dispensers: Efficient and reliable water dispensers designed for household and office use.
- LED Televisions: Sleek, high-definition LED TVs offering an enhanced viewing experience.
Mission and Values:
PEL is committed to delivering energy-efficient, high-quality electrical solutions and home appliances that meet the needs of its customers.
- Mission: “To contribute to the technological advancement and sustainable development of Pakistan by offering innovative, reliable, and affordable electrical and home appliance solutions.”
- Core Values:
- Quality: Ensuring that all products meet the highest standards of safety, durability, and performance.
- Innovation: Constantly investing in research and development to stay ahead in technology and product innovation.
- Customer Satisfaction: Building lasting relationships by consistently delivering value and exceptional service.
- Sustainability: Focusing on eco-friendly and energy-efficient solutions to minimize environmental impact.
- Integrity: Conducting business with honesty, transparency, and ethical practices.
Innovative Practices:
PEL is known for its technological innovation and efforts to improve energy efficiency in its product lines:
- Energy-Efficient Appliances: PEL’s appliances, such as refrigerators and air conditioners, are designed to consume less energy, making them more cost-effective for consumers and environmentally friendly.
- R&D Investment: PEL continually invests in research and development to introduce cutting-edge technologies and maintain its leadership in the electrical and appliance sectors.
- Smart Technologies: Incorporating IoT (Internet of Things) and smart technologies into their appliances for enhanced user experience and convenience.
Corporate Social Responsibility (CSR):
PEL is committed to making a positive impact on society and the environment through various CSR initiatives:
- Educational Support: PEL provides scholarships to underprivileged students, contributing to the development of Pakistan’s future workforce.
- Community Engagement: The company supports healthcare and infrastructure development projects in underserved areas.
- Sustainability Initiatives: PEL promotes energy-efficient products to reduce carbon emissions and advocates for responsible environmental practices.
Global Reach:
While PEL is a market leader in Pakistan, it also exports its electrical equipment and appliances to various countries across the Middle East, Africa, and South Asia, contributing to the company’s growing international footprint.
Online Presence and Shopping:
PEL provides an online shopping experience through its website, offering its wide range of home appliances directly to consumers:
- E-commerce Platform: PEL’s website allows customers to browse and purchase appliances online, providing easy access to product information, features, and specifications.
Connect with Us:
PEL offers several avenues for customer interaction and support:
- Corporate Office:
- Pak Elektron Limited, 14-KM, Ferozepur Road, Lahore, Pakistan.
- Customer Support:
- PEL provides after-sales services and customer care for product-related inquiries, warranties, and technical assistance.
Website:
For more information about PEL’s products, services, and online shopping, visit:
- Website: www.pel.com.pk
